Privacy Policy

The short version

Wakeahead has no user accounts. You do not give us your name, email, or password. We process the minimum data needed to wake you on time and to run a paid subscription. We do not sell your data and we do not use third-party advertising or tracking. To improve the app we record anonymous usage and error events in our own systems; you can turn usage data off in Settings.

Data we process

Anonymous device identifier

When you first open the app it generates a random identifier (a UUID) stored on your device. It is not linked to your identity and is used only to associate your commute settings with your installation.

Commute settings

To deliver disruption-aware alarms we store the transit lines you select, your target arrival time, your wake times, the weekdays you commute, your time zone and your app language.

Home and destination

To plan your commute, the app sends the coordinates of your start and end points to our server and our transit data provider. If you tap “Use current location”, the app reads your location once, only at that moment, to find your home address. The app never reads your location in the background. Your home and destination stay on your device; our server does not store them with your device identifier, and keeps trip results in a cache for at most 24 hours.

Search queries

When you search for a stop, line or address, the query is sent to our transit data provider to return results. We cache results for up to 24 hours. We do not build a profile from your searches.

Push token

If you have Premium (including the free trial) and allow notifications, we store the push token that Apple gives your device. We use it to tell the app to move your alarm, and to show you a notification, when a disruption hits your line before you wake.

Subscription status

Purchases are handled entirely by Apple. RevenueCat receives your anonymous device identifier and your purchase receipts, so the app knows if your subscription is active. We never receive your card number or full payment details.

Feedback you send

If you send feedback in the app, we store your message, an optional screenshot that you choose to attach, the screen you were on, the app version, and your anonymous device identifier.

Usage and diagnostics

The app sends short events to our own server, with your anonymous device identifier. Usage events record what happens in the app: that it was opened, an onboarding step, an alarm created, rung or moved earlier (with its time of day), a permission answer, or that the paywall was shown. Diagnostic events record errors and failed connections to our server. We also store the app version and build, the iOS version, how the app was installed (App Store or test build), the app language and your plan (trial, Premium or free). The events never contain your name, your location, stop or address names, or text you type. We do not use a third-party analytics service. You can turn usage events off in Settings → Share anonymous usage data. Diagnostic events are always sent, because we need them to keep the alarms working.

Technical data

Our hosting provider temporarily processes connection data such as your IP address to deliver responses and protect the service from abuse.

Data we do NOT collect

• No name, email address, phone number, or password.
• No background location tracking and no location history.
• No contacts, photos, or device file access.
• No advertising identifiers and no third-party ad or analytics trackers. Usage data stays in our own systems.

Why we are allowed to process this data (legal basis)

• Performance of a contract (GDPR Art. 6(1)(b)) — to provide the alarm service and your subscription.
• Legitimate interests (GDPR Art. 6(1)(f)) — to keep the service secure and working, to find and fix errors, and to improve the app from anonymous usage events. You can object to usage events at any time by turning them off in Settings.

Who we share data with (processors)

We use a small number of trusted providers that process data on our behalf under data processing agreements:

• Apple Inc. (App Store, payments, subscriptions & push notifications)
• RevenueCat, Inc. (subscription status & purchase receipts)
• Cloudflare, Inc. (backend hosting & storage)
• Trafiklab / Samtrafiken i Sverige AB (transit timetable data, stop & address search, trip planning)

International transfers

We aim to process data within the EU/EEA. Where a provider (such as Apple, RevenueCat or Cloudflare) processes data outside the EEA, that transfer is covered by the EU–U.S. Data Privacy Framework, the European Commission’s Standard Contractual Clauses, or an equivalent safeguard.

How long we keep data

We keep your commute settings and push token until you ask us to delete them. When you no longer have Premium, the app removes the push token from our server the next time it runs. Feedback is kept for as long as we need it to fix the problem or consider the request. Cached search and trip results expire after at most 24 hours. Usage and diagnostic events are deleted after 90 days. Server logs and connection logs are kept for at most 7 days.

Your rights

Under the GDPR and UK GDPR you have the right to access, rectify, erase, restrict, port, or object to the processing of your personal data. Because we hold no contact details, the easiest way to act on your record is to send your request with the in-app feedback form (Settings → Send feedback), which includes your anonymous device identifier. If you email us, include the Support ID shown in Settings.

To exercise any right, email support@wakeahead.com. You also have the right to lodge a complaint with a supervisory authority — in Sweden the Integritetsskyddsmyndigheten (IMY), and in the UK the Information Commissioner’s Office (ICO).

Children

Wakeahead is a general-audience utility and is not directed at children. We do not knowingly collect data from children.

Changes to this policy

We may update this policy as the app evolves. Material changes will be reflected by updating the date at the top of this page.

Contact

Data controller: AB MEKO Invest (org.nr 556245-3760), Älgvägen 3, 191 43 Sollentuna, Sweden. Email: support@wakeahead.com.